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                                                                                                                                                                                                                      陜西LED戶外顯示屏,戶外led顯示屏應用場景越來越廣泛

                                                                                                                                                                                                                      時間:2022-02-25 分類:公司新聞

                                                                                                                                                                                                                      數字戶外廣告不僅僅是戶外廣告市場的一個分支,而是今日多屏體驗至關重要的組成部分,隨著數字屏幕的繼續增加,以及人們越來越多地認識到這些屏幕在自動化購買和動態創意方面的潛在功能,數字戶外廣告行業已經到達了一個變革的臨界點。
                                                                                                                                                                                                                          同時數字戶外帶來了更少的資源浪費,提升了廣告投放的效率,能夠滿足不同類型廣告主的需要,數字戶外廣告是未來不可或缺的組成部分。此外戶外廣告相比其他廣告而言畫面更大、沖擊力強、千人成本更低,而數字戶外相比傳統戶外廣告優勢更加凸顯。
                                                                                                                                                                                                                          相比傳統戶外廣告,數字戶外的靈動性讓廣告主擁有更廣泛的創意空間,讓廣告表現能力更強,更能抓住受眾的眼球,投放更高效。數字戶外廣告屏由系統統一控制,秒級上下刊,大大提升廣告主的投放效率,提升廣告主戶外廣告投放體驗。
                                                                                                                                                                                                                          可以容納更多的客戶,數字戶外廣告播放時長按秒計算,一個廣告牌可容納幾到幾十個廣告主。而傳統的戶外廣告上下刊費時費力,往往一個廣告位只能容納1至2個廣告主,可擴展性太差,媒體收益很難有大幅的提升。
                                                                                                                                                                                                                          大數據應用讓廣告更精準,戶外大數據深入應用,將實現戶外廣告從購買媒體點位,到購買受眾人群。戶外人群分析模型,為人群打上專屬戶外屬性標簽,時空屬性、生活軌跡、上網屬性,三大維度,100+屬性標簽,覆蓋人群超過2億,戶外廣告平臺將根據廣告主的目標受眾屬性推薦更適合的戶外廣告牌,幫助廣告主提升戶外廣告投放價值。

                                                                                                                                                                                                                      陜西聯創電子科技有限責任公司(400-698-5880)主要項目陜西LED顯示事業部,陜西LED照明事業部,陜西系統集成事業部,致力于為客戶提供全方位的解決方案.

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